Market research clarity for
your biggest pricing decisions

Every engagement delivers executive-ready
research, benchmarks, and insights to help you
make pricing changes with confidence.

Book a Pricing Workshop Call

Product 1: Pilot Research Project

$1,000

A fast, low-risk way to see pricing research in action.
The Pilot Research Project delivers a directional read onyour pricing
and packaging — useful signal to guide decisions, but not statistically significant. Think of it as a trial run to de-risk whether a full study is warranted.

Deliverables

Study Design

We define objectives, target audience, key hypotheses, and the decision you’re trying to make.

Includes a short instrument outline (≤10 questions) tailored to your use case.

In-Market Fielding & Management

We program the survey, recruit respondents, manage screening/quotas, and run quality checks (deduping, attention checks).

We monitor field daily, close field, and clean the data. (Panel fees billed at cost; pilot uses a small, directional sample.)

Pilot Research Report (6–8 pages)

A concise, visual brief covering topline findings, peer signals/benchmarks, and a clear gap/risk summary—written in plain English for execs.

Topline Data Snapshot

Simple charts/tables of key questions (no heavy stats), plus notes on where deeper research could pay off.

60-Minute Executive Review Call

We walk your leadership team through the results, answer questions, and map next steps (including whether a full, statistically robust study makes sense).

Outcomes

01

Early signal
on pricing risks/opportunities
without committing to a full study.

02

Board-ready
artifact to inform an
upcoming pricing discussion.

03

Clarity on the right next research step
(e.g., a statistically significant WTP survey
or segmentation study).

04

External validation
that reduces internal
debate.

Product 2: Custom Monetization Research Report

Starting at $10,000

When your company is preparing for a major monetization shift —launching AI features, moving upmarket, or repricing before a fundraise— guessing is too risky. The Custom Monetization Research Project is a 90-day, end-to-end study that uses statistically significant data, competitive benchmarks, and market analysis to deliver a board-ready pricing strategy.

Deliverables

Study Design

We define objectives, target audience, key hypotheses, and the decision you’re trying to make.

Includes a short instrument outline (≤10 questions) tailored to your use case.

In-Market Fielding & Management

Full survey programming, respondent recruitment, quota/screening, daily monitoring, and quality control.

Customer Willingness-to-Pay Research

Statistically significant data quantifying what customers value, what they’ll pay, and how it varies by segment

Competitive & Peer Benchmarking

Landscape analysis of how comparable SaaS companies structure, package, and discount.

Packaging & Monetization Framework

A data-backed redesign of tiers, bundles, and pricing models aligned to customer needs and revenue goals.

Executive Strategy Report (20–30 pages)

Clear synthesis of findings with recommendations and quantified revenue scenarios.

Board-Ready Presentation Deck

A concise, visual deliverable designed for leadership alignment and investor review.

90-Minute Executive Review Call

A live session with your leadership team to walk through results, pressure-test recommendations, and agree on next steps.

Outcomes

01

De-risk major pricing changes
with evidence instead of gut feel.

02

ARR optimization
through pricing aligned with customer value.

03

Improved win rates & retention
 from packaging that resonates with buyers.

04

Board and investor confidence
thanks to a strategy backed by statistically valid data.

05

Actionable recommendations
you can implement immediately.

Not sure where
to start?

Book a Pricing Workshop Call and let’s talk about your monetization goals.

Book a Pricing Workshop Call