Good to know
If your monetization logic hasn’t been truly tested — start here.
In this video, I break down why 75% of SaaS launches miss revenue targets (it’s rarely the product — it’s the assumptions baked into the model), and how a focused 3-day audit using my 20-point diagnostic pressure-tests value metrics, revenue levers, pricing structure, and team alignment to reveal what’s solid, what’s exposed, and what needs fixing before launch.
You can guess and hope — or you can audit your way to the conviction to say, “This will make money.” Here’s why.
Lead from certainty
This workshop gives you:
- A clear audit of your monetization logic — what’s solid, what’s exposed, what needs fixing
- A plan to align Product, Finance, and GTM
- Confidence to say: “Here’s the price. Here’s why it works.”
No more hiding behind assumptions. Own the outcome.


Start Your Business Journey
When you lead a launch, your credibility rides on whether the market sees the value you do.
But most teams price in isolation. Product builds, Finance models, Marketing polishes — and pricing becomes a late-stage guess. And when results fall short, it’s your decision that gets replayed in the post-mortem.
These sessions helps you make that call with confidence, clarity, and conviction.
Not a Lecture — A Live Build
This isn’t a lecture. It’s a private, tactical session where we stress-test your pricing assumptions and leave you with a clear, defensible launch plan.
You’ll walk away with:
WHO WE ARE
Helped teams at Sprout Social, Carta, and 30+ SaaS companies launch pricing that lifted trial-to-paid, expansion, and ARR.

He now leads these private workshops to share current, field-tested insights with executives preparing 2025 launches.
🎯 Book Your Private Session
No generic advice. No hype. Just conviction.
Only 5 spots per quarter.
100% Money-Back Guarantee: If you don’t have clarity on your approach by Day 3 — full refund.