Monetization decisions should be backed by data — not gut feel.

Curly’s is a market research company for SaaS monetization.
We deliver benchmarks, customer insights, and pricing research to help executives de-risk critical decisions — from monetizing AI features
to reducing discounting, moving upmarket, or preparing for a fundraise.

Book a Pricing Workshop Call

"Curly’s research gave us the clarity to monetize AI without risking churn. Our board approved it in one meeting."

CFO, SaaS Series B

15+

Years in SaaS
Monetization Research

$1B+

ARR
influenced

Author

Of “How to Price
Software”

Why pricing research?

Most executives have never used pricing research. But you already run to de-risk product decisions — pricing deserves the same rigor.

With Curly’s, you get data to:

Monetize AI features
without churn risk

Reduce discounting
and protect ARR

Move upmarket
with confidence

Prepare for investor
scrutiny on monetization

Working on a Pricing or
Packaging Change

Most growth-stage SaaS teams face critical monetization moments — pricing AI features, moving upmarket, raising prices before a fundraise — without dedicated pricing expertise. The result? Guesswork and risk.