Three Key Improvements to Signpost's Pricing Model: Insights from 2023 Customer Reviews

In the competitive landscape of marketing automation and CRM software, Signpost has established itself as a tool for local businesses to automate marketing, collect customer feedback, and generate reviews. However, even the most innovative solutions can benefit from periodic pricing model evaluations to ensure they meet customer expectations and market standards. Based on customer reviews from 2023, here are three significant areas where Signpost could improve its pricing model:

1. Introduction of Month-to-Month Flexibility

Customers have expressed a desire for more flexible contract terms. As one user, Jay M., an Artist Co-Manager from a small business, pointed out, You cannot go month-to-month with the clients; you have to commit to three months minimum for each account. This limitation can be a deterrent for businesses that prefer to test a service before committing long-term or those with fluctuating needs.

*Recommendation*: Signpost should consider offering a month-to-month subscription option. This would cater to smaller businesses or those looking for short-term solutions without the pressure of a multi-month commitment. It would also align Signpost's offerings with competitors like BirdEye, which may offer more flexible terms.

2. Transparent and Competitive Pricing

While Signpost's features are appreciated, some users find the pricing to be a barrier, especially when compared to alternatives. A review suggests, Take a look at BirdEye as an alternative for pricing depending on what your clients' specific needs are. This indicates that customers are actively comparing Signpost's pricing with its competitors and may opt for a more cost-effective solution.

*Recommendation*: Signpost should conduct a thorough market analysis to ensure its pricing is competitive. Transparent pricing structures that clearly outline the value provided can help justify the cost to potential customers. Additionally, offering tiered pricing plans can accommodate a wider range of budgets and business sizes.

3. Elimination of Hidden Costs and Limitations

Some reviews have hinted at the presence of limitations and potential hidden costs associated with Signpost's service. Customers appreciate upfront pricing without surprises, as hidden fees can lead to dissatisfaction and churn.

*Recommendation*: Signpost should review its pricing structure to eliminate any hidden costs and ensure that all limitations are clearly communicated before purchase. This transparency will build trust with customers and could improve the overall satisfaction and retention rates.

In conclusion, by addressing these three areas—flexible subscription options, competitive and transparent pricing, and the elimination of hidden costs—Signpost can enhance its pricing model to better meet the needs of its customers. Listening to customer feedback and adapting to market demands is crucial for maintaining a competitive edge and fostering long-term customer relationships.

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