Three Key Improvements to Crayon's Pricing Model: Insights from Customer Feedback in 2023

Crayon's competitive intelligence platform has been a game-changer for businesses looking to stay ahead of the curve. With its ability to automatically capture and analyze competitive intelligence from a vast array of sources, Crayon has garnered high praise from users. However, no product is without room for improvement, and pricing is a critical aspect that can always be refined. Based on customer reviews from 2023, here are the three biggest areas of improvement for Crayon's pricing model:

1. Flexible Pricing Tiers for Tracking More Competitors

Customers have expressed a desire for a more flexible pricing model that allows for tracking additional competitors without a significant cost increase. As one user put it, Obviously I'd love to track more competitors at a pro-level, but understand the pricing. To address this, Crayon could introduce a tiered pricing structure that scales more gradually with the number of competitors tracked, providing options for businesses of all sizes to monitor their competitive landscape effectively.

2. Transparent Pricing Information for Battle Cards

A common struggle mentioned by users is the difficulty in obtaining pricing information from sellers to be used in battle cards. One customer suggested, Perhaps there is an opportunity for information to be flagged directly from Salesforce. Crayon could improve its pricing model by offering clearer guidelines and tools for integrating pricing data into battle cards, making it easier for sales teams to access and utilize this crucial information.

3. Cost-Effective Access to Advanced Features

Customers appreciate the insights provided by Crayon but are looking for more cost-effective ways to access advanced features. As one user mentioned, For what I use it for nothing, it allows me to quickly gather the info I need, update it and take it from point A to point B. Crayon could consider bundling certain advanced features into its base package or offering them as affordable add-ons, ensuring that users can benefit from the full range of Crayon's capabilities without prohibitive costs.

In conclusion, by addressing these key areas of improvement in its pricing model, Crayon can enhance customer satisfaction and make its competitive intelligence platform even more accessible and valuable to businesses of all sizes. With these changes, Crayon can continue to empower organizations to seize opportunities and maintain a sustainable business advantage.

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