Three Key Improvements for TravelBank's Pricing Model: Insights from 2023 Customer Feedback

TravelBank has positioned itself as a cost-effective, all-in-one travel and expense management platform, but even the best systems have room for improvement. Based on customer reviews from 2023, here are the three biggest areas where TravelBank could enhance its pricing model to better serve its users.

1. Transparent and Competitive Pricing for Flights and Hotels

Customers appreciate the ease of use that TravelBank provides when booking travel arrangements. However, some users like Kristina R. have noted that Sometimes when I was booking a flight or hotel I would not always see all options available. This would mean I would have to use other sites to compare pricing and make sure I was getting the best price or flight times. To address this, TravelBank should ensure that its platform consistently offers comprehensive search results with competitive pricing. This transparency will reassure users that they are getting the best possible deals without the need to cross-reference other sites.

2. Enhanced Mobile App Functionality

While the TravelBank app is praised for its user-friendly design, some users have encountered issues. A user in Information Technology and Services mentioned, You can't change the photo attached if you accidentally upload the wrong image. So you have to create an entirely new expense. Improving the mobile app's functionality, such as allowing users to edit submissions, would streamline the expense reporting process and enhance the overall user experience.

3. Flexible Currency Options for International Users

TravelBank serves a global customer base, and while it supports transactions in various currencies, some users have faced limitations. A user from the computer software industry pointed out, Does not support non USD as a default currency (it supports other currencies just not as default). To cater to international businesses more effectively, TravelBank should consider offering more flexible currency options, including the ability to set default currencies based on the user's location or company preferences.

By focusing on these three areas—ensuring competitive pricing, refining the mobile app, and offering flexible currency options—TravelBank can further enhance its value proposition and continue to provide a pricing model that meets the evolving needs of its customers.

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