Three Key Improvements for Thoropass's Pricing Model: Insights from Customer Feedback

Thoropass has established itself as a comprehensive compliance and audit solution, integrating in-house auditors and automated evidence collection into a single platform. Despite its high customer satisfaction ratings, there is always room for improvement, especially when it comes to pricing. Based on customer reviews from 2023, we've identified three major areas where Thoropass could enhance its pricing model to better serve its users.

1. Enhanced Transparency in Penetration Testing Costs

Customers appreciate the seamless integration of audit expenses into Thoropass's service offerings. However, some have expressed concerns regarding the transparency of penetration testing (Pen Test) pricing. As one user pointed out, The number of endpoints is a big deal in the pricing. Our advice would be to nail this down during contract discussions. To address this, Thoropass could improve by providing a clearer breakdown of costs associated with Pen Tests, ensuring that customers understand what they are paying for and can anticipate expenses without surprises.

2. Improved Value Proposition for Small Businesses

For small businesses, every dollar counts. One Thoropass user mentioned, Depending on its pricing model, users may dislike Thoropass if they find it expensive, especially if it doesn't offer sufficient value for the price. To cater to the unique needs of small businesses, Thoropass could consider introducing tiered pricing plans that align with the scale of the business and the scope of services required. This would ensure that smaller companies are not overburdened by costs for features they may not need, thereby enhancing the perceived value of Thoropass's offerings.

3. Automation and Efficiency in Compliance Management

While Thoropass is praised for its intuitive SOC2 compliance management dashboard, some users have noted a lack of automation as a drawback. Helping with building policies for SOC2. However, lack of automation was an issue, a customer remarked. By investing in further automation of compliance tasks, Thoropass can reduce the manual effort required by customers, thereby increasing efficiency and potentially lowering costs. This improvement would not only enhance the user experience but could also be leveraged as a cost-saving feature in the pricing model.

In conclusion, by addressing these three areas—transparency in Pen Test pricing, tailored value for small businesses, and increased automation—Thoropass can refine its pricing model to better meet the needs of its diverse customer base. By taking customer feedback into account, Thoropass can continue to build trust and maintain its position as a leader in the compliance and audit solution space.

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