Three Key Improvements for SOAR Software Pricing Models: Insights from Customer Reviews in 2023

In the rapidly evolving landscape of cybersecurity, Security Orchestration, Automation, and Response (SOAR) software has become an indispensable tool for organizations seeking to enhance their security posture. As we delve into the year 2023, it is crucial to reflect on the pricing models of SOAR solutions to ensure they align with customer expectations and market demands. Based on recent reviews, here are the three biggest areas of improvement for SOAR software pricing models:

1. Transparent and Scalable Pricing Structures

Customers are increasingly seeking clarity and predictability in pricing. A common grievance is the opacity of cost structures, which can lead to unexpected expenses as the organization's needs grow. As one mid-market IT manager put it, We were initially pleased with the features, but as we scaled up, the costs became a bit of a black box, making budgeting a challenge.

Recommendation: SOAR vendors should consider implementing transparent pricing tiers that clearly outline what is included at each level. Additionally, offering scalable pricing that adjusts to the size and usage of the customer can alleviate concerns about cost predictability.

2. Flexible Licensing Options

The one-size-fits-all approach to licensing is no longer viable in a market with diverse customer needs. A security analyst from a small business mentioned, The rigid licensing model forced us to pay for more than what we used, which isn't ideal for a company of our size.

Recommendation: Introduce flexible licensing options that cater to different organizational sizes and usage patterns. This could include pay-as-you-go models or customizable packages that allow customers to select and pay for only the features they need.

3. Cost-Effective Entry Points for Small Businesses

Small businesses often struggle with the high entry cost of SOAR software, which can deter them from adopting these critical security solutions. A small business owner shared, The starting price was too steep for our modest budget, despite recognizing the value of the software.

Recommendation: SOAR providers should consider offering cost-effective entry points for small businesses, possibly through a basic package or a limited free version. This not only helps small businesses secure their operations but also creates a pathway for them to upgrade as they grow.

In conclusion, by addressing these key areas in their pricing models, SOAR vendors can enhance customer satisfaction, foster trust, and ultimately expand their market reach. The goal should be to create a win-win scenario where customers feel they are getting value for their money, and vendors establish long-term, profitable relationships with a broader customer base.

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