Three Key Improvements for Shibumi's Pricing Model: Insights from 2023 Customer Feedback

Shibumi, a strategic portfolio management software platform, has been instrumental in aiding organizations to deliver higher value from their strategic program and transformation investments. Despite its success and adoption by many Fortune 1000 clients, customer feedback from 2023 suggests there are areas where Shibumi's pricing model could be improved. Here are the three biggest areas of improvement, as highlighted by actual customer quotes:

1. Addressing the Cost Concerns

- *Customer Quote:* The pricing is a bit steep for what it offers.

One of the most consistent pieces of feedback from customers in 2023 has been the concern over the cost of using Shibumi. While the platform offers a robust set of features, the perceived value does not always align with the price point for some clients. To address this, Shibumi could consider introducing a tiered pricing model that caters to different sizes and types of organizations. This would allow smaller enterprises or those just starting with strategic portfolio management to access the platform at a more affordable rate, while still offering comprehensive packages for larger, more established clients.

2. Simplifying the User Interface to Justify the Price

- *Customer Quote:* I'm not fully convinced that the user interface justifies the premium pricing.

Another area of improvement is the user interface (UI). Customers have indicated that while the UI is functional, it does not meet the expectations set by the premium pricing of the software. To enhance the user experience and justify the cost, Shibumi should invest in making the UI more intuitive and user-friendly. Streamlining the interface could reduce the learning curve and improve efficiency, which in turn could make the pricing more palatable to current and prospective users.

3. Easing the Complexity of Onboarding

- *Customer Quote:* The complexity and onboarding process add to the overall cost, making it less attractive.

The onboarding process is a critical phase where customers form their first impressions of the software's value. Feedback suggests that the current complexity of onboarding can add to the perceived cost of the software. Shibumi could improve this by offering more streamlined, guided onboarding experiences, possibly through enhanced customer support or automated onboarding tools. By making the onboarding process smoother, customers may feel they are getting a better return on their investment, which could offset concerns about the software's pricing.

In conclusion, by addressing these three key areas—cost concerns, user interface satisfaction, and onboarding complexity—Shibumi can enhance its pricing model to better align with customer expectations and market demands. Implementing these changes could lead to increased customer satisfaction and retention, and ultimately, contribute to the platform's continued success in the strategic portfolio management software market.

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