Three Key Improvements for Kitman Labs' Pricing Model: Insights from 2023 Customer Reviews

Kitman Labs has established itself as a leader in sports analytics, leveraging artificial intelligence to enhance athlete performance and health. Despite its success and a strong customer satisfaction rating, there is always room for improvement, especially when it comes to pricing. Based on customer reviews from 2023, we've identified three major areas where Kitman Labs could refine its pricing model to better meet the needs of its diverse clientele.

1. Transparent Pricing Structure

Customers often express frustration when they encounter hidden fees or unclear pricing tiers. For a service as sophisticated as Kitman Labs, it's crucial that potential clients understand what they're paying for. One customer noted, While the platform is robust, I found the pricing structure a bit opaque. It would be helpful to have a clearer breakdown of costs upfront. To address this, Kitman Labs could benefit from a more transparent pricing page on their website, detailing what each tier offers and the associated costs, ensuring that customers feel informed and confident in their purchasing decisions.

2. Flexible Subscription Options

In the dynamic world of sports, teams and organizations have varying needs that change from season to season. A customer review highlighted this by saying, We love the insights Kitman provides, but our budget fluctuates. A more flexible subscription model would allow us to scale our usage without overcommitting financially. Kitman Labs could introduce more flexible subscription plans that allow for seasonal adjustments, temporary scaling, or pay-as-you-go options. This would cater to a wider range of customers, from elite leagues to smaller, youth development organizations.

3. Volume Discounts and Bundled Offerings

Larger organizations that manage multiple teams or work across different leagues may find the current pricing model limiting. A review from a representative of such an organization stated, We use Kitman Labs across several teams, but the costs add up. A volume discount or bundle deal would make it more sustainable for us in the long run. Kitman Labs could consider implementing volume discounts or bundled service offerings for clients who require the platform for multiple teams or departments. This would not only provide a cost-effective solution for larger clients but also encourage broader adoption of Kitman Labs' services.

By addressing these three areas—enhancing pricing transparency, offering flexible subscriptions, and providing volume discounts—Kitman Labs can continue to lead the market while ensuring their pricing model aligns with the diverse needs of their customer base.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us