Three Key Improvements for Kinetic's Pricing Model: Insights from Customer Feedback in 2023

In the competitive landscape of ERP solutions, pricing can be a make-or-break factor for potential customers. Kinetic, Epicor's cloud-focused ERP solution, has received mixed feedback from users in 2023, particularly regarding its pricing model. By analyzing recent customer reviews, we can pinpoint three major areas where Kinetic could improve its pricing strategy to better meet the needs of its users.

1. Embedding Automation to Enhance Value

Customers have expressed a desire for more embedded automation within Kinetic to streamline daily tasks and data entry. One user in the plastics industry mentioned, lack of embedded automation for daily tasks, lack integrate visual. too many module to add. pricing model not linked to user who use the add-on modules. This feedback suggests that Kinetic's pricing model could be improved by bundling automation features into the core offering, rather than treating them as add-ons. By doing so, Kinetic could provide more value for money and simplify the user experience, potentially leading to higher satisfaction and retention rates.

2. Flexible and Transparent Pricing for Small Businesses

A user from the marketing and advertising sector highlighted the need for pricing that aligns with the quality of the software: Epicor ERP is priced to be really excellent and consistent with its quality. However, small businesses, in particular, may find the cost of ERP solutions prohibitive. Kinetic could improve by offering more flexible pricing options tailored to the size and budget of small businesses. This could involve tiered pricing plans, discounts for long-term commitments, or bundled services that cater to the unique needs of smaller enterprises.

3. Responsive Pricing Adjustments for Market Changes

In the automotive industry, a user pointed out the importance of being able to respond to price changes in the market quickly: We're able to respond to price changes in the market much quicker. Kinetic's pricing model could be enhanced by incorporating dynamic pricing strategies that allow businesses to adjust to market fluctuations more efficiently. This could involve real-time pricing updates, predictive analytics to anticipate market trends, and tools that enable users to make informed pricing decisions on the fly.

In conclusion, Kinetic has the opportunity to refine its pricing model by embedding automation features, offering flexible pricing for small businesses, and enabling responsive pricing adjustments to market changes. By addressing these areas, Kinetic can better align its pricing with customer expectations and market demands, ultimately leading to improved customer satisfaction and competitive advantage in the ERP market.

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