Three Key Improvements for Escala's Pricing Model: Insights from 2023 Customer Feedback

Escala, the all-in-one digital marketing and sales platform, has been well-received by its users, boasting a commendable 4.5 out of 5 stars on G2 reviews. However, even the best products have room for improvement, and pricing is often a critical factor for customers when considering a software solution. Based on the latest customer feedback from 2023, here are the three biggest areas of improvement that could enhance Escala's pricing model:

1. Introduction of More Flexible Pricing Tiers

Customers have expressed a desire for more customizable pricing options that can cater to the diverse needs of businesses of different sizes and stages. A small startup might not require all the features that a large enterprise would, and their budget is likely to reflect that.

*Customer Quote:* I love the features that Escala offers, but as a small business, I find myself paying for more than I need. It would be great to have more granular control over the services and pay accordingly.

Recommendation: Escala should consider introducing more flexible pricing tiers or a la carte options that allow customers to select and pay for only the features they need.

2. Clearer Explanation of Value Proposition

Some customers have indicated that while they find the platform useful, they are not entirely sure if the cost corresponds with the value they are receiving. This suggests a gap in communication regarding the platform's value proposition.

*Customer Quote:* The platform is robust, but I'm not convinced I'm getting my money's worth. I wish there was a clearer breakdown of how each feature contributes to the overall cost.

Recommendation: Escala should provide detailed breakdowns of how each feature adds value to the customer's business. This could be achieved through case studies, webinars, or a detailed feature-to-value mapping on the pricing page.

3. Enhanced Transparency in Pricing Updates

Customers appreciate predictability, especially when it comes to expenses. Any changes in pricing should be communicated well in advance, with a clear rationale for the change.

*Customer Quote:* I was surprised to see my subscription fee go up without prior notice. A heads-up would have been appreciated so I could budget for the increase.

Recommendation: Escala should ensure that any changes to the pricing model are communicated transparently and in a timely manner. This could include advance notifications, explanations for the changes, and options for customers who may need to adjust their plans.

By addressing these three areas—flexible pricing tiers, clearer value proposition, and transparent pricing updates—Escala can further refine its pricing model to meet the evolving needs of its customers. This will not only enhance customer satisfaction but also position Escala as a customer-centric platform that listens and adapts to its user base.

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