Three Key Improvements for Disruptive Advertising's Pricing Model: Insights from 2023 Customer Feedback

Disruptive Advertising has established itself as a prominent player in the digital marketing space, boasting a plethora of positive reviews and a commitment to breaking industry norms. However, even the most successful companies have room for improvement, and Disruptive Advertising is no exception. Based on customer reviews from 2023, we've identified three significant areas where the company could enhance its pricing model to better serve its clients. Here's what customers are saying and how Disruptive Advertising could address these concerns:

1. Transparent Inclusion of Agency Fees in Reporting

Customers like Peter C., a small business owner, have expressed frustration over the lack of transparency when it comes to agency fees. I had to prod them to include their agency fees into the advertising budget reports, he says. This highlights a need for Disruptive Advertising to ensure that all costs are clearly communicated and accounted for in client reports. By doing so, clients can have a more accurate understanding of their return on investment (ROI) and make more informed decisions about their advertising spend.

Recommendation: Implement a transparent pricing structure that explicitly details agency fees within all client reports. This will build trust and allow clients to see the full picture of their advertising costs.

2. Flexible Contract Terms to Reduce Client Risk

Another point of contention arises from the binding nature of long-term contracts. Peter C. also mentions being kind enough to 'release' me from a 6-month commitment, suggesting that the inflexibility of contract terms can be a financial strain on clients, especially when results are not meeting expectations.

Recommendation: Offer more flexible contract terms with opt-out clauses that allow clients to exit agreements without incurring significant penalties if the service does not meet their performance benchmarks. This approach can alleviate the risk for clients and demonstrate Disruptive Advertising's confidence in its ability to deliver results.

3. Performance-Based Pricing Options

The current pricing model may not align well with the varying performance outcomes experienced by clients. As Peter C. points out, Zero skin in the game. Smart. This indicates a desire for a pricing model that is more closely tied to the success of the advertising campaigns managed by Disruptive Advertising.

Recommendation: Introduce performance-based pricing models where a portion of the fees is contingent on achieving specific key performance indicators (KPIs) or milestones. This would align the interests of Disruptive Advertising with those of its clients, ensuring a mutual commitment to achieving high-performing campaigns.

By addressing these three areas of improvement—transparent reporting of agency fees, flexible contract terms, and performance-based pricing options—Disruptive Advertising can further refine its pricing model to better meet the needs and expectations of its clients. Implementing these changes based on actual customer feedback will not only enhance client satisfaction but also reinforce Disruptive Advertising's reputation as a customer-centric and innovative agency.

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