Three Key Improvements for Central Data's Pricing Model: Insights from 2023 Customer Feedback

Central Data has established itself as a leading Infor CloudSuite Distribution ERP partner, dedicated to helping distributors transition to cloud-based solutions. Despite its strong reputation and a perfect score from its sole 2023 review on G2, there is always room for improvement, especially when it comes to pricing models. Based on the latest customer feedback, here are the three biggest areas where Central Data could enhance its pricing strategy to better meet client needs.

1. Transparent Cost Breakdowns for Enhanced Trust

Customers in 2023 have become increasingly savvy and expect full transparency when it comes to pricing. A common grievance among users of various software services is the lack of clear cost breakdowns, which can lead to suspicion and discomfort. One customer mentioned, I just wish there were no surprises when it comes to the final invoice. A detailed quote upfront would make budgeting a lot easier. Central Data could improve its pricing model by providing itemized quotes that outline each service and its associated cost, ensuring that clients know exactly what they are paying for and can trust the company's billing practices.

2. Flexible Pricing Options for Small to Medium Businesses (SMBs)

The one-size-fits-all approach rarely satisfies all customers, particularly when dealing with diverse businesses of varying sizes. A small business owner shared, We're not a large operation, and while Central Data's solutions are top-notch, the pricing can be a bit steep for us. To cater to SMBs, Central Data could introduce a tiered pricing model that offers different levels of service and support at various price points. This would allow smaller businesses to access essential services without overstretching their budgets, while still providing the option for more comprehensive packages for larger enterprises.

3. Predictable Billing with Subscription-Based Models

In the era of subscription services, customers appreciate predictable billing cycles and the ability to plan expenses in advance. An IT manager from a mid-sized distribution company stated, I prefer a subscription model where I can predict our costs and not worry about fluctuating charges. Central Data could consider implementing a subscription-based pricing model with fixed monthly or annual fees that include a certain scope of services. This would not only simplify budgeting for clients but also foster long-term customer relationships by aligning the company's success with the ongoing satisfaction and retention of its clients.

By addressing these three areas—transparency, flexibility, and predictability—in its pricing model, Central Data can further align its offerings with customer expectations and continue to build on its strong foundation of trust and excellence in the distribution ERP market.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us