Revamping @work's Pricing Strategy: The Top 3 Customer-Driven Improvements for 2023

In today's fast-paced business environment, workplace collaboration tools are indispensable. @work has emerged as a secure and comprehensive suite designed to enhance organizational communication. However, even the most robust platforms must evolve to meet the changing needs and expectations of their users. Based on customer feedback from 2023, here are the three biggest areas of improvement for @work's pricing model:

1. Introduction of a More Flexible Tier System

Customers have expressed a desire for more granularity in the pricing tiers offered by @work. The current jump from the Basic plan at $3.00 per user per month to the Business plan at $6.00 can be steep for small businesses scaling up. As one customer puts it, The price hike between tiers is a bit much when you're growing from a small to a medium-sized company. It would be great to have an intermediate option.

Recommendation: Introduce an intermediate pricing tier or allow for add-on features that can be purchased separately. This would provide growing businesses with the flexibility to scale their usage without incurring a significant cost increase.

2. Transparent Pricing for the Enterprise Tier

The lack of transparent pricing for the Enterprise tier has been a point of contention for potential customers. A review states, Contacting for enterprise pricing feels outdated. I want to know what I'm getting into before reaching out. This sentiment is echoed across several reviews, indicating a need for more openness.

Recommendation: Display a starting price for the Enterprise tier or provide a pricing range. This transparency can help larger organizations budget accordingly and streamline their decision-making process.

3. Enhanced Value Proposition for the Free Tier

While the existence of a Free tier is appreciated, users have noted that its features are quite limited, which can be a barrier to fully experiencing the potential of @work. The Free version is too restrictive to get a real feel for the tool's capabilities, mentions one user.

Recommendation: Expand the feature set of the Free tier to include a few more advanced capabilities, or offer a time-limited full-featured trial. This would allow potential customers to better assess the software's value and could lead to higher conversion rates to paid plans.

By addressing these key areas, @work can enhance its pricing model to better align with customer needs and expectations, ultimately leading to improved satisfaction and retention.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us