Revamping Voyant Financial Planning Software's Pricing Model: Top 3 Customer-Driven Improvements for 2023

In the competitive landscape of financial planning software, Voyant has been a notable player, offering tools and features that cater to the needs of financial advisors and their clients. However, as with any product, there is always room for improvement, especially when it comes to pricing. Based on the latest customer feedback from 2023, we've identified three key areas where Voyant could enhance its pricing model to better meet user expectations and market demands.

1. Transparent Tiered Pricing Structure

Customers have expressed confusion over the current pricing tiers and what each level offers. A more transparent tiered pricing structure would allow users to easily understand the features and benefits at each price point, ensuring they are getting the value they expect for their investment.

*Customer Quote:* I found it difficult to determine which pricing tier was right for my business. Clearer information on what's included at each level would have made my decision easier.

Recommendation: Voyant should revamp its pricing page to clearly delineate the differences between tiers, including a detailed comparison chart that outlines the features, support levels, and any additional benefits. This transparency will empower customers to make informed decisions and feel confident in their purchases.

2. Flexible Subscription Options

Several reviews have pointed out that the current subscription model lacks flexibility, particularly for smaller firms or independent advisors who may not need the full suite of tools year-round.

*Customer Quote:* As a solo practitioner, I don't always need the full capabilities of the software. I wish there were more flexible subscription options that allowed me to scale up or down based on my current needs.

Recommendation: Introducing more flexible subscription options, such as monthly billing or the ability to pause subscriptions during slower periods, could significantly improve customer satisfaction. This would cater to the varying needs of different-sized firms and solo advisors, making Voyant more accessible and cost-effective for a broader range of professionals.

3. Clearer Cost-Benefit Analysis for Potential Upgrades

Customers considering upgrades to their current plans have mentioned the lack of clear, quantifiable benefits associated with higher-priced options. This makes it challenging to justify the additional expense to stakeholders or within their budgeting constraints.

*Customer Quote:* I was considering an upgrade but couldn't find enough information on how it would benefit my firm's bottom line. More detailed cost-benefit analysis would help me make a case for it.

Recommendation: Voyant should provide potential upgraders with detailed case studies, ROI calculations, and testimonials that specifically highlight the tangible benefits of higher-tier plans. By demonstrating the potential for improved efficiency, client satisfaction, and revenue growth, customers will be more likely to see the value in investing in more advanced features.

In conclusion, by addressing these three areas of improvement—transparent tiered pricing, flexible subscription options, and clearer cost-benefit analysis for upgrades—Voyant Financial Planning Software can enhance its pricing model to better align with customer needs and preferences. Implementing these changes will not only improve user satisfaction but also position Voyant as a more adaptable and customer-centric solution in the financial planning software market.

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