Revamping Virtuous CRM's Pricing Strategy: Three Key Areas for Improvement Based on Customer Feedback

In the competitive landscape of nonprofit CRM software, Virtuous has established itself as a responsive fundraising platform designed to help nonprofits grow generosity. Despite its overall positive reception, with a 4.5 out of 5 stars rating on G2, there are areas where customers feel the pricing model could be improved. Based on reviews from 2023, we've identified three significant areas where Virtuous could enhance its pricing strategy to better meet the needs of its users.

1. Transparent Pricing Tiers

One of the most common concerns among users is the lack of clear, transparent pricing information. Nonprofits operate on strict budgets and need to understand the cost implications of the software they choose. A customer quote that encapsulates this sentiment is, While the features are great, I wish there was more transparency in the pricing tiers. It's challenging to budget for the year without knowing potential cost increases.

Recommendation: Virtuous should provide detailed pricing tiers on their website, including what each tier offers and the associated costs. This transparency will allow nonprofits to make informed decisions and plan their budgets accordingly.

2. Flexible Subscription Options

Another area for improvement is the flexibility of subscription plans. Nonprofits vary greatly in size and funding, and a one-size-fits-all approach can be limiting. A customer expressed their frustration by saying, Our organization is small, and we don't need all the bells and whistles. I'd appreciate more flexible subscription options that cater to our specific needs without overpaying.

Recommendation: Virtuous should consider offering more granular subscription options, allowing organizations to pay for only the features they need. This could include tiered plans based on the number of donor records or modular pricing for add-on features.

3. Cost-Effective Onboarding and Training

Finally, the onboarding and training process can be a hidden cost that surprises many nonprofits. A customer review highlighted this issue: Getting started with Virtuous was more expensive than we anticipated due to the training costs. It would be helpful if there were more cost-effective options for onboarding.

Recommendation: Virtuous should develop a range of onboarding and training packages to suit different budgets and learning styles. This could include self-service training materials, group webinars, and more affordable personalized training sessions.

By addressing these three areas of improvement—transparent pricing tiers, flexible subscription options, and cost-effective onboarding and training—Virtuous can better align its pricing model with the needs and expectations of its nonprofit customers. This alignment will not only enhance customer satisfaction but also strengthen Virtuous's position as a leader in the nonprofit CRM market.

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