Revamping Virtual Fitting Software Pricing: The Top 3 Customer-Driven Improvements for 2023

In the rapidly evolving world of e-commerce, virtual fitting software has become an indispensable tool for apparel businesses. By providing customers with detailed sizing information and personalized fit recommendations, these platforms aim to enhance the online shopping experience and reduce return rates. However, as with any technology, there is always room for improvement, especially when it comes to pricing models. Based on customer feedback from 2023, here are the three biggest areas of improvement that could be made to the pricing models of virtual fitting software.

1. Transparent and Flexible Pricing Tiers

Customers have expressed a need for more transparent and flexible pricing options. One customer stated, I wish there were clearer pricing tiers that matched our business size. We're not a one-size-fits-all industry, and neither should our software be. To address this concern, virtual fitting software providers should consider offering a range of pricing plans that cater to different business sizes and usage levels. This could include pay-as-you-go options for small businesses with lower volume needs and enterprise-level plans with advanced features for larger companies.

2. Cost-Effective Scaling for Small Businesses

Small businesses often operate on tight budgets, and the cost of implementing new technology can be a significant barrier. A small business owner shared, We love the idea of virtual fitting, but the costs add up quickly as we grow. More scalable pricing would make it easier for us to commit long-term. Virtual fitting software providers should explore pricing models that allow small businesses to scale their usage at a cost-effective rate. This could involve tiered discounts or bundled packages that become more economical as the business expands its use of the software.

3. Value-Based Pricing Aligned with Return Reduction

The ultimate goal of virtual fitting software is to help retailers reduce returns by ensuring customers choose the right size the first time. However, customers have noted that pricing doesn't always reflect the value provided. One retailer mentioned, We've seen a decrease in returns, which is great, but the software cost doesn't seem to align with the savings we're making. To remedy this, virtual fitting software providers could consider implementing value-based pricing models that tie the cost of the software to the reduction in returns achieved. This would not only make the investment more justifiable for retailers but also incentivize software providers to continuously improve their algorithms and technology.

In conclusion, by addressing these three key areas—transparent and flexible pricing tiers, cost-effective scaling for small businesses, and value-based pricing aligned with return reduction—virtual fitting software providers can create pricing models that better meet the needs of their customers. As the industry continues to grow, those who listen to and act on customer feedback will be best positioned to succeed in the competitive e-commerce landscape.

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