Revamping Vbrick's Pricing Model: The Top 3 Customer-Driven Improvements for 2023

In the ever-evolving landscape of enterprise video platforms (EVPs), Vbrick has established itself as a formidable player, offering a comprehensive suite of services that cater to the needs of a globally distributed workforce. However, as with any service, there is always room for improvement, especially when it comes to pricing models. Based on customer feedback from 2023, here are the three biggest areas where Vbrick could enhance its pricing strategy to better serve its clients.

1. Transparent and Flexible Pricing Tiers

Customers often express confusion and frustration when they encounter hidden costs or inflexible pricing structures. A review from a mid-sized company's IT manager stated, While Vbrick offers a robust platform, we were taken aback by some of the additional charges that were not clearly outlined from the start. To address this, Vbrick should consider implementing a more transparent pricing model that clearly lists all potential costs upfront. Additionally, offering flexible pricing tiers that can be customized based on the specific needs and usage patterns of each organization would allow customers to feel more in control of their investment.

2. Cost-Effective Scaling Options

As organizations grow, their video content needs evolve, often leading to increased usage and the need for more bandwidth. A customer from a large enterprise noted, We love the scalability of Vbrick, but the costs can skyrocket as we expand our video initiatives. To improve, Vbrick could introduce more cost-effective scaling options that provide discounts or bundled pricing for higher usage levels. This would not only incentivize current customers to expand their use of Vbrick's services but also attract new clients who are looking for an EVP that can grow with them without breaking the bank.

3. Competitive Bundling with eCDN Services

Vbrick's native enterprise content delivery network (eCDN) is a standout feature that ensures efficient video delivery without impacting network performance. However, customers have indicated that bundling these services can be costly. One customer said, The eCDN is a must-have for us, but I wish it was more competitively priced or included in our package. Vbrick could improve its pricing model by offering competitive bundles that include eCDN services at a reduced rate or as part of a comprehensive package deal. This would not only enhance the value proposition but also simplify the purchasing process for customers.

In conclusion, by focusing on transparent and flexible pricing tiers, cost-effective scaling options, and competitive bundling with eCDN services, Vbrick can address the concerns raised by customers in 2023 and position itself as a more customer-centric and value-driven EVP provider. These improvements would not only enhance customer satisfaction but also strengthen Vbrick's market position by making its pricing model as innovative and user-friendly as its technology.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us