Revamping Strive's Pricing Model: Three Key Areas for Improvement Based on 2023 Customer Feedback

In the competitive landscape of digital learning platforms, Strive has made its mark by offering a professional development management and collaboration platform that integrates staff evaluation, goal setting, and PLC collaboration. However, as with any service, there is always room for improvement, especially when it comes to pricing. Based on customer reviews from 2023, we've identified three major areas where Strive could enhance its pricing model to better meet the needs of its users.

1. Transparent Pricing Structure

Customers have expressed confusion over the current pricing model, which seems to lack transparency. One customer stated, I wish the pricing was more straightforward. It's hard to understand what you're actually paying for. To address this concern, Strive should consider simplifying its pricing tiers and clearly outlining what features are included at each level. This would not only improve customer satisfaction but also potentially increase sales as prospects could more easily understand the value proposition.

2. Flexible Subscription Options

Another area of improvement is the flexibility of subscription plans. A review highlighted this issue: The one-size-fits-all subscription is a bit frustrating. We don't use all the features and feel like we're overpaying. Strive could introduce more scalable options that allow schools and educators to select and pay for only the features they need. This a la carte approach could cater to a wider range of budgets and needs, making the platform more accessible to smaller institutions or those with specific requirements.

3. Competitive Pricing for Small to Medium-Sized Institutions

The final recommendation is to adjust pricing to be more competitive for small to medium-sized institutions. A customer mentioned, As a smaller school, we find the pricing to be a bit steep compared to other options out there. Strive could benefit from offering special pricing packages or discounts for smaller institutions, which would make the platform more attractive to a segment of the market that is currently underserved.

In conclusion, by making these three improvements to its pricing model—enhancing transparency, offering flexible subscriptions, and providing competitive options for smaller institutions—Strive can better align with customer needs and expectations. Addressing these concerns based on actual customer feedback from 2023 will not only improve customer satisfaction but also position Strive as a more customer-centric and adaptable player in the digital learning platform market.

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