Revamping Shelf's Pricing Model: The Top 3 Customer-Driven Improvements for 2023

Shelf, a modern knowledge platform, has been widely recognized for its innovative approach to on-demand business support and knowledge management. However, even the most successful products can benefit from periodic pricing model evaluations based on customer feedback. In 2023, reviews on G2 have highlighted areas where Shelf's pricing strategy could be enhanced to better meet customer needs. Here are the three biggest areas of improvement, supported by actual customer quotes:

1. Transparent and Flexible Subscription Tiers

Customers have expressed a desire for more transparent pricing that clearly outlines what features are included at each subscription level. One customer mentioned, While Shelf offers a great range of features, it's sometimes hard to understand which features come with which plan. A more straightforward tier system would help us budget better and understand what we're paying for.

Recommendation: Shelf should consider revising their subscription tiers to ensure that each level is clearly defined, with no hidden costs. This could involve creating a comparison chart that is easily accessible and outlines the features and benefits of each tier, helping customers make informed decisions based on their specific needs.

2. Cost-Effective Scaling Options

As businesses grow, they often require more from their knowledge platforms. However, scaling up should not be cost-prohibitive. A review stated, We love using Shelf, but as our team grows, the costs are becoming a concern. More scalable pricing options would make it easier for us to stick with Shelf long-term.

Recommendation: Introduce more granular scaling options that allow businesses to add users or features incrementally without a significant jump in price. This could include volume discounts or custom packages that cater to the growth trajectory of different businesses.

3. Clear ROI Communication

Customers are looking for clear evidence of the return on investment (ROI) when committing to a software solution. One customer review highlighted this by saying, It's a significant investment for our small team, and we need to justify the expense. We'd appreciate more information on how Shelf can save us money or increase our productivity in quantifiable terms.

Recommendation: Shelf should provide detailed case studies, calculators, or analytics tools that help potential and existing customers understand the financial benefits of using the platform. By demonstrating how Shelf can lead to cost savings, improved efficiency, or increased revenue, customers can better appreciate the value of their investment.

By addressing these three key areas, Shelf can refine its pricing model to align more closely with customer expectations and needs, ultimately leading to increased satisfaction and loyalty.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us