Revamping Mobivity's Pricing Strategy: The Top 3 Customer-Driven Improvements for 2023

Mobivity has established itself as a key player in the customer engagement platform market, particularly for restaurants and retailers. With a suite of digital solutions designed to enhance customer connections and drive sales, Mobivity has garnered positive reviews for its effectiveness. However, as with any service, there is always room for improvement. Based on customer feedback from 2023, here are the three biggest areas where Mobivity could improve its pricing model to better meet the needs of its users.

1. Transparent and Flexible Pricing Tiers

Customers have expressed a desire for clearer pricing structures that allow for more flexibility. One customer mentioned, While the features are great, I wish there were more options to customize the pricing plan to fit our specific needs. This feedback suggests that Mobivity could benefit from offering a range of pricing tiers that cater to different business sizes and usage levels. By providing transparent pricing with detailed breakdowns of features included in each tier, customers can make more informed decisions and feel that they are getting the best value for their investment.

2. Cost-Effective Solutions for Small Businesses

Another area of concern is the affordability of Mobivity's services for small businesses. A small business owner stated, The platform is powerful, but as a small business, it's a significant cost that we have to carefully consider. To address this, Mobivity could introduce a special pricing model for small businesses that offers essential features at a reduced cost. This would not only make the service more accessible to smaller entities but could also expand Mobivity's customer base by catering to a segment that is often price-sensitive.

3. Value-Based Pricing for High-Volume Users

High-volume users of Mobivity's services have suggested a pricing model that reflects the value they derive from the platform. One such customer said, We send a huge number of messages and would appreciate a pricing model that scales with the value we're getting. Implementing a value-based pricing strategy could involve discounts or custom pricing for customers who reach certain usage thresholds. This approach would reward customer loyalty and encourage increased usage, potentially leading to higher overall customer satisfaction and retention.

In conclusion, by addressing these three key areas—transparent and flexible pricing tiers, cost-effective solutions for small businesses, and value-based pricing for high-volume users—Mobivity can enhance its pricing model to better align with customer needs and expectations. Such improvements could lead to increased customer satisfaction, broader market appeal, and sustained growth in the competitive digital customer engagement space.

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