Revamping Micro Focus Network Automation's Pricing Model: Top 3 Customer-Driven Improvements for 2023

In the ever-evolving landscape of network automation, customer feedback is a critical component for software providers to stay competitive and meet the needs of their user base. Micro Focus Network Automation, a tool designed to automate configuration, change, and security compliance across enterprise networks, has received a variety of reviews in 2023 that highlight areas for improvement in their pricing model. Here are the three biggest areas of improvement, as suggested by actual customer quotes:

1. Transparency in Pricing Structure

Customers have expressed concerns over the clarity of the pricing model for Micro Focus Network Automation. A common sentiment among users is the difficulty in understanding the cost breakdown and what exactly they are paying for. One customer stated, It's challenging to decipher the pricing tiers and the features included at each level. To address this, Micro Focus Network Automation should aim to simplify and clearly communicate their pricing structure, ensuring that customers can easily understand the value they are receiving for their investment.

2. Flexible Pricing Options

Another area of improvement is the flexibility of the pricing options available. Users have indicated a desire for more customizable pricing plans that can cater to the specific needs of their organization. We need pricing that scales with our usage and doesn't lock us into features we don't need, mentioned one review. Micro Focus Network Automation should consider introducing more granular pricing tiers or usage-based pricing models that allow customers to pay for only the features and capacity they require.

3. Competitive Pricing for Small to Medium Businesses (SMBs)

The current pricing model may not be as accessible for SMBs, which could limit the adoption of Micro Focus Network Automation within this market segment. A small business owner shared, The cost is prohibitive for a company of our size, even though we could greatly benefit from the automation capabilities. To tap into this potential customer base, Micro Focus Network Automation should evaluate their pricing strategy to offer competitive and affordable options for smaller enterprises without compromising on the quality and support that larger organizations receive.

By addressing these three key areas of improvement in their pricing model, Micro Focus Network Automation can enhance customer satisfaction, increase market penetration, and ultimately drive more value for their users. Implementing changes based on customer feedback will not only improve the perception of the product but also contribute to building stronger, long-term relationships with their client base.

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