Revamping Kennected's Pricing Strategy: Three Key Areas for Improvement in 2023

Kennected, a SaaS-based marketing software, has been a game-changer for many businesses looking to automate their lead generation process. However, even the most successful products can benefit from periodic pricing model evaluations. Based on customer feedback from 2023, here are three significant areas where Kennected could improve its pricing strategy to better meet the needs of its users.

1. Introduction of Flexible Pricing Tiers

Customers have expressed a desire for more customizable pricing options. One user stated, The Advanced Package is great, but it includes features I don't use. I wish there was a way to tailor the pricing to the tools I need. To address this, Kennected could introduce flexible pricing tiers that allow users to select and pay for only the features they require. This a la carte approach could attract a broader range of customers, from small businesses to large enterprises, by providing them with the flexibility to scale their usage and costs according to their specific needs.

2. Transparent Cost-Benefit Analysis for Training Services

The Fast Track Consulting service, priced at $1,497.00 for a one-time training session, has been a point of contention for some users. A customer review highlighted, The training was helpful, but I'm not sure it justified the steep price tag. Kennected could improve transparency by providing a detailed breakdown of what the training entails and how it can directly benefit users' businesses. By demonstrating the value of their consulting services more clearly, Kennected can justify the cost and help customers feel more confident in their investment.

3. More Competitive Monthly Subscription Rates

Several reviews have pointed out concerns regarding the monthly subscription cost of the Kennected Software at $107.00 per seat. I like the software, but the monthly cost is a bit high compared to other tools I'm using, mentioned one user. To stay competitive, Kennected could consider revising their monthly rates or offering discounts for long-term commitments. This could help retain customers who are on the fence about continuing their subscription due to cost concerns.

In conclusion, by implementing a more flexible pricing structure, enhancing transparency around the value of their consulting services, and revising their monthly subscription fees, Kennected can address the concerns raised in 2023 customer reviews and continue to grow their user base while maintaining customer satisfaction.

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