Revamping Influitive's Pricing Strategy: The Top 3 Customer-Driven Improvements for 2023

In the competitive landscape of customer advocacy software, Influitive has established itself as a key player. However, even the most successful platforms must continually adapt to meet the evolving needs of their users. Based on the latest customer feedback from 2023, we've identified three major areas where Influitive could improve its pricing model to better serve its clients. Here's what customers are saying and how Influitive can respond.

1. Transparent Tier Structuring

Customers have expressed confusion over the current pricing tiers and what each level offers. A clearer structure that outlines the features and benefits at each price point could enhance the customer experience.

*Customer Quote:* I found it difficult to understand the differences between the tiers. It would help if Influitive could simplify and clarify what each tier includes so I can make a more informed decision.

*Recommendation:* Influitive should revamp its tier system to be more intuitive and transparent. This could involve simplifying the names of the tiers, providing a detailed comparison chart, and ensuring that the jump in value from one tier to the next is evident and justifiable.

2. Flexible Pricing Options

Several reviews have pointed out that Influitive's pricing can be prohibitive for smaller businesses or startups. Customers are looking for more flexibility that aligns with their growth and usage patterns.

*Customer Quote:* As a small startup, we're very conscious of our budget. Influitive's pricing model seems geared towards larger companies and doesn't offer the flexibility we need.

*Recommendation:* Introducing a more flexible pricing model that includes pay-as-you-go options, discounts for annual commitments, or scaled pricing based on the number of active users could make Influitive more accessible to a wider range of businesses.

3. Clear ROI Communication

Customers appreciate the value Influitive brings but want a better understanding of the return on investment (ROI) they can expect. Clear communication regarding the potential benefits in relation to the cost is crucial.

*Customer Quote:* I know Influitive is powerful, but I'm having a hard time justifying the cost to my team without a clear picture of the expected ROI.

*Recommendation:* Influitive should provide case studies, calculators, and testimonials that specifically address ROI. By equipping potential and current customers with this information, Influitive can help them understand and communicate the value proposition to stakeholders.

By addressing these three key areas of improvement—transparent tier structuring, flexible pricing options, and clear ROI communication—Influitive can enhance its pricing model to meet the needs of its diverse customer base. This will not only improve customer satisfaction but also position Influitive as a more adaptable and customer-centric platform in the market.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us