Revamping Impel's Pricing Strategy: The Top 3 Customer-Driven Improvements for 2023

In the competitive landscape of automotive marketing software, Impel has established itself as a key player with its advanced digital engagement platform. However, even the most successful products can benefit from periodic pricing model evaluations to ensure they meet the evolving needs and expectations of their customers. Based on the latest reviews from 2023, here are the three biggest areas of improvement for Impel's pricing model, each supported by actual customer feedback.

1. Transparent Pricing Structure

Customers have expressed a desire for more clarity in Impel's pricing structure. A review from a small business digital account executive, Shane G., suggests that while the software's features are beneficial, understanding the cost implications for each tier or add-on service can be challenging.

*Customer Quote:* The platform is great, but I wish the pricing was more upfront. It's hard to budget when you're not sure what the final cost will be.

To address this, Impel should consider simplifying its pricing tiers and clearly outlining what each package includes. This could involve creating a detailed pricing page on their website that breaks down the costs associated with each feature and service, ensuring that customers can make informed decisions without the need for extensive back-and-forth communication.

2. Flexible Payment Options

Another area for improvement is the flexibility of payment options. As businesses vary in size and budget, a one-size-fits-all approach to payment may not be suitable for all customers. Offering a range of payment plans, including monthly and annual options, as well as tiered pricing based on usage or feature access, could significantly enhance customer satisfaction.

*Customer Quote:* I like the product, but I wish there were more payment plans available. As a smaller dealership, it's tough to commit to a large upfront cost.

Impel could introduce a variety of payment plans that cater to different business sizes and budgets, allowing customers to choose a plan that aligns with their financial capabilities and usage needs.

3. Value-Based Pricing

Finally, customers are looking for a pricing model that reflects the value they receive from the software. This means aligning the cost with the actual benefits and results that customers experience from using Impel's platform.

*Customer Quote:* The features are top-notch, but the pricing seems disconnected from the value we're getting. It would be great if the cost was more reflective of the results.

To implement a value-based pricing strategy, Impel could conduct thorough market research to understand the specific outcomes their customers achieve through the platform. Based on this data, they could adjust their pricing to better correlate with the value delivered, potentially introducing performance-based pricing models that tie costs to the tangible benefits customers receive.

In conclusion, by making these three customer-driven improvements to their pricing model—enhancing transparency, offering flexible payment options, and adopting a value-based approach—Impel can better align with customer expectations and strengthen its position in the market.

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