Revamping HICX's Pricing Strategy: The Top 3 Customer-Driven Improvements for 2023

In the competitive landscape of Third Party & Supplier Risk Management Software, HICX has been a notable player. However, as the market evolves and customer expectations shift, there's always room for improvement, especially in the pricing model. Based on recent reviews and feedback from the G2 community in 2023, here are the three biggest areas where HICX could enhance its pricing strategy to better meet customer needs.

1. Transparent and Flexible Pricing Tiers

Customers have expressed a desire for more clarity and flexibility in HICX's pricing structure. A common sentiment among users is the need for a pricing model that scales with the size and usage of their business. One customer stated, We found the pricing to be somewhat opaque, which made it difficult to understand what we were paying for. To address this, HICX could introduce transparent pricing tiers that clearly outline the features and services included at each level. This would empower customers to choose a plan that best fits their business requirements and budget, without any surprises.

2. Cost-Effective Solutions for Small to Midsize Businesses

Another area of improvement is the affordability of HICX for small to midsize businesses. A review from a small business owner mentioned, As a smaller company, we find the cost to be a bit prohibitive, which makes it challenging to justify the investment. HICX could consider introducing a more accessible entry-level pricing option or a pay-as-you-grow model that allows smaller businesses to start with a basic package and add features as their needs expand. This approach would make HICX more inclusive and competitive, especially when compared to alternatives like SAP Ariba or Coupa, which offer solutions tailored to different business sizes.

3. Value-Based Pricing Aligned with Customer Outcomes

Finally, customers are looking for pricing that reflects the value they receive from the software. One user pointed out, The pricing should be more aligned with the outcomes and efficiencies we gain from using HICX. To address this, HICX could explore value-based pricing strategies that link the cost of the software to the measurable benefits it delivers, such as increased efficiency, reduced risk, or cost savings. This would demonstrate HICX's commitment to delivering tangible results and could include performance guarantees or outcome-based discounts.

In conclusion, by implementing these three customer-driven improvements to its pricing model—transparent and flexible pricing tiers, cost-effective solutions for smaller businesses, and value-based pricing—HICX can enhance its market position and better serve its diverse customer base. As the G2 community continues to provide valuable insights, HICX has the opportunity to refine its offerings and remain a top choice for Third Party & Supplier Risk Management Software in 2023 and beyond.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us