Revamping Foundant Technologies' Pricing Strategy: Three Key Areas for Improvement Based on Customer Feedback

Foundant Technologies has established itself as a provider of specialized software solutions for nonprofit organizations, grant consultants, and community foundations. While their products like GrantHub, Grant Lifecycle Manager, CommunitySuite, Scholarship Lifecycle Manager, and NonprofitCore are designed to streamline operations and enhance efficiency, customer feedback from 2023 suggests that there are significant areas where the pricing model could be improved. Here are the three biggest areas of improvement for Foundant Technologies' pricing model, supported by actual customer quotes:

1. Transparent and Flexible Pricing Tiers

Customers have expressed concerns about the lack of transparency in Foundant Technologies' pricing structure. A review from a small nonprofit manager mentioned, We were excited about the features, but the pricing tiers were confusing and not clearly outlined on the website. It was difficult to determine what our costs would be as we scaled.

Recommendation: Foundant Technologies should consider revising their pricing model to include clear, transparent tiers that outline what features and services are included at each level. This will help organizations of all sizes understand what they are paying for and how the cost will evolve as their needs grow.

2. Customizable Packages for Varied Needs

A grant consultant shared in their review, The one-size-fits-all approach doesn't work for us. We needed more flexibility to pick and choose the modules that were relevant to our operations without being locked into a bundle that included unnecessary features.

Recommendation: To address this concern, Foundant Technologies could offer more customizable packages that allow clients to select only the features they need. This a la carte pricing strategy could improve customer satisfaction by ensuring they are not overpaying for unused functionalities.

3. Cost-Effective Solutions for Smaller Organizations

The pricing model currently in place may not be accessible for smaller organizations with limited budgets. One community foundation employee stated, As much as we wanted to use CommunitySuite, the cost was prohibitive for our small organization. We had to look for less expensive alternatives.

Recommendation: Foundant Technologies should consider introducing a scaled-down version of their software or a discounted rate for smaller organizations. This would make their products more inclusive and accessible, potentially expanding their customer base and fostering loyalty among emerging nonprofits and foundations.

By addressing these three areas of improvement—transparent pricing tiers, customizable packages, and cost-effective solutions for smaller organizations—Foundant Technologies can enhance their pricing model to better meet the needs of their diverse customer base. Implementing these changes based on direct customer feedback will not only improve client satisfaction but also position Foundant Technologies as a more customer-centric and adaptable company in the competitive software market for nonprofits and foundations.

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