Revamping eSUB's Pricing Model: The Top 3 Customer-Driven Improvements for 2023

In the competitive landscape of project management software, eSUB has established itself as a field-first platform tailored for commercial subcontractors. Despite its specialized focus and a solid overall rating of 4.1 out of 5 stars on G2, customer feedback from 2023 highlights areas where eSUB's pricing model could be enhanced. This article delves into the three most significant improvements suggested by users, each backed by actual customer quotes, to ensure eSUB remains a top choice for its target market.

1. Transparent and Scalable Pricing Tiers

Customers have expressed a desire for clearer pricing structures that grow with their business needs. A common sentiment among users is the need for a pricing model that is both predictable and flexible. One customer stated, While eSUB offers a great set of features, as a small business, we find it challenging to predict our costs as we scale. A more transparent tier system would help us budget better and plan for growth.

Recommendation: eSUB should consider implementing a tiered pricing system with transparent costs associated with each level. This would allow customers to easily understand what they are paying for and how the price will change as they expand their usage of the platform.

2. Cost-Efficiency for Smaller Projects

Another area of concern is the cost-effectiveness of eSUB for smaller projects. A review from a small subcontractor mentioned, The features are comprehensive, but the pricing seems to be geared towards larger projects. For smaller jobs, it feels like we're not getting our money's worth.

Recommendation: To address this, eSUB could introduce a pricing plan specifically designed for smaller projects. This plan could offer a reduced set of features at a lower cost, making the software more accessible and cost-effective for smaller-scale operations.

3. Flexible Licensing for Seasonal Workforce Fluctuations

The construction industry often experiences seasonal changes in workforce size, which can impact software licensing needs. A user highlighted this issue by saying, Our team size fluctuates with the seasons, and eSUB's current pricing doesn't accommodate that well. We end up paying for licenses we don't use during off-peak times.

Recommendation: eSUB should explore flexible licensing options that allow companies to adjust their software user count according to their current workforce size. This could involve monthly adjustments without penalties or a credit system that rolls over unused licenses to busier periods.

In conclusion, by addressing these three key areas—transparent and scalable pricing tiers, cost-efficiency for smaller projects, and flexible licensing for workforce fluctuations—eSUB can enhance its pricing model to better meet the needs of its diverse customer base. Implementing these changes will not only improve customer satisfaction but also position eSUB as a more adaptable and attractive option in the project management software market.

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