Revamping Deskera's Pricing Strategy: Three Key Areas for Improvement Based on Customer Feedback

Deskera's suite of business software products has garnered attention for its comprehensive features and user-friendly interfaces. However, even the most well-designed systems can have room for improvement, especially when it comes to pricing models. Based on recent customer reviews from 2023, we've identified three major areas where Deskera could enhance its pricing strategy to better meet the needs of its users. Here's what customers are saying and how Deskera could address these concerns.

1. Transparent Pricing for Deskera People

Deskera People offers a payroll and employee management system that promises efficiency and ease of use. However, customers have expressed concerns about the lack of transparent pricing, especially when it comes to the definition of power users and the actual cost per user.

Customer Quote: I was excited about the unlimited payroll feature, but the pricing got confusing when we tried to figure out who counts as a power user and what we're actually paying for each one.

Recommendation: Deskera should clarify its pricing tiers and provide a clear definition of what constitutes a power user. A transparent, straightforward pricing structure would help potential customers understand the value proposition and make informed decisions about whether the service fits their budget.

2. Flexible Subscription Options for Deskera All-in-One

The Deskera All-in-One package is praised for integrating multiple business functions into a single platform. However, some customers have noted that the one-size-fits-all subscription model may not be suitable for all businesses, particularly smaller ones with specific needs.

Customer Quote: The all-in-one package is great, but as a small business, we don't use all the features. I wish there was a way to customize the subscription to better fit our needs and budget.

Recommendation: Deskera could introduce more flexible subscription plans that allow businesses to select and pay for only the features they need. This a la carte approach could attract a wider range of customers and increase overall satisfaction by providing more personalized pricing options.

3. Competitive Pricing for Deskera ERP

Deskera ERP is recognized for its robust functionality, but some customers have raised concerns about its competitiveness in the market, particularly when compared to other ERP solutions that offer similar features at a lower cost.

Customer Quote: Deskera ERP has been a game-changer for us, but I've seen other products with comparable features that come with a more competitive price tag.

Recommendation: To remain competitive, Deskera should conduct a market analysis to ensure its pricing is in line with other ERP solutions offering similar capabilities. Additionally, Deskera could consider offering promotional discounts or loyalty incentives to retain existing customers and attract new ones.

In conclusion, by addressing these three areas of improvement—transparent pricing for Deskera People, flexible subscription options for Deskera All-in-One, and competitive pricing for Deskera ERP—Deskera can enhance its pricing model to better align with customer expectations and market trends. This will not only improve customer satisfaction but also position Deskera as a more attractive option for businesses looking for comprehensive software solutions.

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