Revamping DealCloud's Pricing Model: The Top 3 Customer-Driven Improvements for 2023

In the competitive landscape of private capital markets software, DealCloud has established itself as a leading provider for sourcing, origination, and deal management. However, even the most successful platforms must continually adapt to meet the evolving needs of their users. Based on customer feedback from 2023, here are the three biggest areas of improvement that could be made to DealCloud's pricing model to enhance user satisfaction and market competitiveness.

1. Transparent Tiered Pricing Structure

Customers have expressed a desire for a more transparent pricing structure that clearly outlines what features are included at each tier. A tiered pricing model that scales with the size and needs of the business can be more appealing to a wider range of clients, from smaller firms to large enterprises.

*Customer Quote:* I wish DealCloud's pricing was more straightforward. It's hard to understand what we're paying for and if we're getting the best value for our needs.

Recommendation: DealCloud should consider implementing a clear tiered pricing system that details the features and benefits at each level. This would not only improve transparency but also allow customers to better align the product offerings with their specific business requirements.

2. Flexible Add-On Options

Some users have indicated that while the core offerings of DealCloud are robust, they occasionally need additional features that are not included in their current plan. This has led to requests for more flexible add-on options that can be purchased separately.

*Customer Quote:* There are times when we need just one more feature that's not in our plan. It would be great to have the option to add what we need without upgrading to a whole new tier.

Recommendation: Introducing a la carte add-on features could provide users with the flexibility to customize their package to include the tools they need, when they need them, without committing to a higher-tier plan with unnecessary extras.

3. Volume Discounts for High-Usage Clients

High-usage clients have noted that while DealCloud provides a valuable service, the pricing can become a concern as their usage scales. Offering volume discounts could incentivize continued growth and loyalty among these power users.

*Customer Quote:* We've significantly increased our usage of DealCloud over the past year, but the pricing hasn't adapted to our growing needs. A volume discount would make a big difference for us.

Recommendation: Implementing volume discounts or custom pricing for high-usage clients could encourage larger firms to deepen their engagement with DealCloud. This approach would acknowledge the value of long-term, high-volume customers and potentially improve client retention rates.

By addressing these three key areas of improvement in their pricing model, DealCloud can better meet the needs of their diverse customer base, improve satisfaction, and maintain a competitive edge in the market.

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