Revamping Continu's Pricing Model: Three Key Areas for Improvement Based on 2023 Customer Feedback

Continu has established itself as a powerful and user-friendly Learning Management System (LMS), earning high praise for its engaging user interface and seamless integration with modern tools. However, even the most well-regarded platforms can benefit from constructive customer feedback. Based on reviews from 2023, here are three significant areas where Continu could improve its pricing model to better meet the needs of its users.

1. Transparent Pricing Information

One of the most common frustrations expressed by potential customers is the lack of transparent pricing information. Users often prefer to have an idea of the cost before engaging with a sales representative. As one user put it, I understand the need for customized solutions, but it would be helpful to have some ballpark figures or a pricing range available on the website to set expectations. To address this, Continu could provide a pricing range or a basic pricing structure on their website, which would allow potential customers to assess the affordability of the platform in relation to their budget constraints.

2. Flexible Subscription Options

Customers have diverse needs, and a one-size-fits-all approach to pricing can be limiting. A mid-market company representative mentioned, We love the features Continu offers, but we're a growing company and the current user seat tiers don't quite fit our scaling needs. Continu could introduce more flexible subscription options, such as pay-as-you-grow plans or adjustable user tiers, to accommodate the evolving requirements of businesses of different sizes and stages of growth.

3. Cost-Effective Solutions for Smaller Teams

While Continu is well-suited for larger organizations, smaller teams may find the cost per user to be a barrier to entry. A user from a small business stated, The platform is fantastic, but as a small team, we find it hard to justify the expense. More competitive pricing for small businesses would make Continu more accessible to us. To tap into this market segment, Continu could consider offering a discounted rate or a special package designed specifically for small businesses and startups, ensuring that these companies can also benefit from Continu's robust learning solutions without straining their budgets.

In conclusion, by addressing these three areas of improvement—providing transparent pricing information, offering flexible subscription options, and creating cost-effective solutions for smaller teams—Continu can enhance its pricing model to better align with customer needs and expectations. This will not only improve customer satisfaction but also expand Continu's market reach to a broader audience.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us