Revamping Certa's Pricing Model: The Top 3 Customer-Driven Improvements for 2023

Certa has established itself as a robust SaaS platform for workflow automation, particularly in the realm of third-party lifecycle management. However, even the most successful platforms must continually adapt to meet the evolving needs and expectations of their customers. Based on the latest reviews from 2023, here are the three biggest areas of improvement that could be made to Certa's pricing model, each supported by actual customer feedback.

1. Transparent and Flexible Pricing Tiers

Customers have expressed a desire for more transparent pricing structures that clearly outline what features and services are included at each level. A review from a procurement manager in the retail industry stated, While Certa's platform is powerful, it's challenging to understand what we're paying for at each tier. A more detailed breakdown would help us make informed decisions and ensure we're not overspending on features we don't use.

Recommendation: Certa should consider revamping their pricing page to include a detailed comparison chart that breaks down the features available in each tier. Additionally, offering a customizable pricing option where customers can select and pay for only the features they need could enhance the perceived value and flexibility of the service.

2. Cost-Effective Solutions for Start-Ups and Small Businesses

Another area of concern is the affordability of Certa for smaller businesses or start-ups. A founder of a tech start-up mentioned, As a small business, every penny counts. Certa's platform is great, but the pricing can be a bit steep for us. More scalable options would make it accessible to companies of all sizes.

Recommendation: Introducing a special pricing plan for start-ups and small businesses could make Certa more accessible to a broader market. This plan could offer essential services at a reduced cost, with the option to scale up as the business grows.

3. Clarity on Long-Term Value and ROI

Customers are looking for clear communication regarding the long-term value and return on investment (ROI) when using Certa. A compliance officer from a consulting firm said, We've seen efficiency improvements with Certa, but quantifying the ROI is tough. Better tools or reports that highlight cost savings over time would justify the investment to our stakeholders.

Recommendation: Certa could develop and integrate ROI calculators or reporting tools that help customers track cost savings and efficiency gains over time. By providing tangible evidence of the platform's value, customers can more easily justify the investment to their management teams and stakeholders.

In conclusion, by addressing these three key areas—transparent and flexible pricing tiers, cost-effective solutions for smaller businesses, and clarity on long-term value—Certa can enhance its pricing model to better meet the needs of its diverse customer base. Implementing these improvements based on direct customer feedback will not only increase customer satisfaction but also position Certa as a more customer-centric and competitive player in the market.

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