Revamping Boardwalk Digital Ledger's Pricing Strategy: Three Key Areas for Improvement in 2023

In the ever-evolving landscape of spreadsheet software, Boardwalk Digital Ledger has made a name for itself by offering unique cloud-based solutions that cater to Excel enthusiasts. However, as the market grows more competitive, it's crucial for Boardwalk Digital Ledger to refine its pricing model to stay ahead. Based on customer feedback from 2023, here are the three biggest areas where Boardwalk Digital Ledger can improve its pricing strategy.

1. Introduce More Flexible Subscription Options

Customers have expressed a desire for more granular pricing tiers that cater to different usage levels. One user stated, I like the features, but I wish there were more options between the $25 per month and the 'Contact Us' tier. It's a big leap, and I'm not sure if we're getting the best value for our needs.

Recommendation: Boardwalk Digital Ledger should consider introducing intermediate pricing tiers or add-on options that allow users to customize their plans according to their specific requirements. This could include pay-as-you-go features or smaller incremental upgrades to provide a more tailored and cost-effective solution for a wider range of customers.

2. Enhance Transparency in Enterprise Pricing

The Contact Us pricing for the Boardwalk Digital Ledger platform has led to some confusion and hesitation among potential enterprise clients. A review highlighted this concern: The product seems promising, but the lack of clear pricing for the enterprise solution makes budgeting difficult. We need more upfront information to make an informed decision.

Recommendation: To address this issue, Boardwalk Digital Ledger should provide a clearer outline of what the enterprise package includes and offer a starting price point or range. This transparency will help businesses budget appropriately and feel more confident in approaching Boardwalk Digital Ledger for enterprise solutions.

3. Offer Competitive Pricing for Small Teams

Small teams and startups are looking for cost-effective solutions that can scale with their growth. A customer from a small business mentioned, We're a team of three, and while Boardwalk Excel Cloud is great, it feels like we're paying for more than we use. I've seen other platforms offer better deals for small teams.

Recommendation: Boardwalk Digital Ledger could introduce a special pricing plan for small teams and startups, which would be more competitive with alternatives like Google Workspace Business Starter and ONLYOFFICE Workspace Startup. This plan could include a reduced per-user rate or a bundled package that provides the essential features small teams need without the complexity or cost of larger-scale solutions.

By addressing these three areas of improvement—flexible subscription options, transparent enterprise pricing, and competitive small team pricing—Boardwalk Digital Ledger can enhance its market position and meet the evolving needs of its diverse customer base.

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