Revamping BlueConic's Pricing Model: The Top 3 Customer-Driven Improvements for 2023

In the ever-evolving landscape of customer data platforms (CDPs), BlueConic has established itself as a key player, helping businesses unify and activate their first-party data. However, as with any software solution, there is always room for improvement, especially when it comes to pricing. Based on the latest customer feedback from 2023, here are the three biggest areas where BlueConic could enhance its pricing model to better meet the needs of its users.

1. Customization Requests: Tailoring Pricing to Unique Business Needs

Customers often find that one-size-fits-all pricing models do not cater to their specific business requirements. A review from a mid-sized company mentioned, We love the features, but we're paying for more than we use. I wish there was a way to customize the pricing based on what we actually need. To address this, BlueConic could introduce more flexible pricing tiers or a la carte options that allow customers to pay for only the features and capabilities they require. This personalized approach to pricing could improve customer satisfaction and retention by ensuring that businesses are not overpaying for unused services.

2. Dashboards: Enhancing Transparency and Control Over Costs

Another area for improvement highlighted by users is the need for better dashboards that provide insights into usage and costs. A customer noted, The platform is great, but I'm in the dark about how our usage translates to our bill. Clearer dashboards for tracking our spend would be a game-changer. BlueConic could develop more intuitive and detailed dashboards that give customers a clear understanding of their current usage and how it affects their billing. This transparency would empower users to manage their costs more effectively and plan their budgets with greater accuracy.

3. Feature Limitations: Aligning Price with Value

Some users have expressed concerns about hitting feature limitations that do not seem to justify the price point. For instance, a user stated, We bumped up against some feature limits that I didn't expect for what we're paying. It feels like we should be getting more. To remedy this, BlueConic could reassess its feature sets within each pricing tier to ensure that customers feel they are receiving value commensurate with the cost. Additionally, introducing more granular pricing options that allow users to expand specific features without jumping to a significantly higher pricing tier could alleviate these concerns.

By addressing these three key areas—customization requests, dashboards for cost management, and aligning price with value—BlueConic can refine its pricing model to better align with customer expectations and usage patterns. Implementing these improvements based on actual customer feedback will not only enhance the user experience but also position BlueConic as a CDP that truly listens to and acts on the needs of its clientele.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us