Revamping AngelList's Pricing Model: The Top 3 Customer-Driven Improvements for 2023

AngelList has established itself as a pivotal platform for early-stage startup investments and job seekers in the tech industry. However, even the most successful platforms can benefit from periodic evaluations and improvements. Based on customer feedback from 2023, we've identified three key areas where AngelList could enhance its pricing model to better serve its users. Here's what customers are saying and how AngelList can address these concerns.

1. Transparent Pricing for Diverse Portfolio Options

Customers have expressed a desire for more clarity when it comes to the costs associated with building a diverse portfolio of startup investments. One user stated, I love the access to private deals, but I'm often in the dark about the fees until too late in the process. To improve this, AngelList should consider a more transparent pricing structure that is clearly communicated upfront. This could include detailed breakdowns of management fees, carried interest, and any other costs associated with investment opportunities. By doing so, investors can make more informed decisions and feel more confident in the value they're receiving.

2. Flexible Subscription Models for Job Seekers

Job seekers using AngelList have noted that while the platform offers valuable opportunities, the pricing model could be more accommodating. As someone who's in between jobs, I find it hard to commit to a subscription without knowing how long I'll need it, shared a recent graduate looking for entry-level positions. AngelList could introduce flexible subscription models with options such as monthly rolling contracts or a pay-per-connection feature. This would allow job seekers to tailor their investment in the platform to their individual circumstances and job search duration.

3. Scaled Pricing for Startups of Different Sizes

Startups at various stages have different needs and financial capabilities. A founder of a seed-stage startup mentioned, We're just starting out and every penny counts. AngelList's one-size-fits-all pricing is a challenge for us. AngelList could implement a scaled pricing model that adjusts based on the size and funding stage of the startup. This could involve tiered pricing plans that offer a range of features suitable for different levels of development, from bootstrapped startups to those with significant funding. Such a model would make the platform more accessible to a broader range of startups and could increase the platform's user base.

By addressing these three areas of improvement—transparent pricing for investments, flexible subscription models for job seekers, and scaled pricing for startups—AngelList can enhance its pricing model to better meet the needs of its diverse user base. Implementing these changes based on actual customer feedback will not only improve user satisfaction but also reinforce AngelList's position as a leader in the startup ecosystem.

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