Enhancing Value for Money: Top 3 Pricing Model Improvements for Brilliant Based on 2023 Customer Feedback

Brilliant has been a leader in providing corporate gifting experiences that resonate with clients and their recipients. With a strong focus on creativity, technology, and customer satisfaction, Brilliant has garnered high praise, as evidenced by its 4.7 out of 5-star rating on G2. However, even the best services can find room for improvement, and pricing models are often a critical area where businesses can adjust to better meet customer needs. Based on reviews from 2023, here are the top three areas where Brilliant could improve its pricing model:

1. Transparent Tiered Pricing for Different Business Sizes

Customers have expressed a desire for more clarity when it comes to pricing, especially for small to medium-sized businesses. A customer from a mid-sized company mentioned, While we love the quality of the gifts, we sometimes struggle with the pricing structure. It's not always clear how it scales with our needs. To address this, Brilliant could introduce a transparent tiered pricing model that caters to businesses of different sizes, offering clear benefits and features at each level. This would help customers understand exactly what they're getting for their investment and how it scales with their growth.

2. Flexible Subscription Options for Seasonal Campaigns

Several customers have noted that their gifting needs fluctuate with seasonal marketing campaigns. One customer said, Our gifting campaigns are not consistent throughout the year, and we find ourselves paying for services we don't always use. To accommodate this, Brilliant could offer more flexible subscription options that allow businesses to scale up or down based on their seasonal requirements. This would ensure that customers are not overpaying during slower periods and can maximize their budget when it's most needed.

3. Volume Discounts for High-Quantity Orders

Customers who place large orders for corporate gifts have suggested that volume discounts would be a welcome addition to Brilliant's pricing model. A review from a large enterprise client stated, We order thousands of units for our events, and a volume discount would make a significant difference in our decision to use Brilliant for all our events. Implementing volume discounts would incentivize larger orders and reward clients who are driving substantial business to Brilliant, ultimately fostering stronger partnerships and loyalty.

By addressing these three key areas, Brilliant can refine its pricing model to better align with customer needs and expectations. Transparent tiered pricing, flexible subscription options, and volume discounts are strategic improvements that can enhance the perceived value of Brilliant's services and ensure that customers feel they are getting the best possible return on their investment.

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