Enhancing Repsly's Pricing Model: Three Key Areas for Improvement Based on Customer Feedback

Repsly's retail execution platform has been a game-changer for many merchandising and field sales teams, offering a suite of tools designed to streamline operations and provide valuable insights. However, even the most successful products can benefit from customer feedback to refine their offerings. Based on reviews from 2023, here are three significant areas where Repsly could improve its pricing model to better serve its clients.

1. Flexible Pricing for Inactive Users

Customers appreciate Repsly's competitive pricing and the ability to make a representative inactive to avoid charges for that month. However, this feature could be enhanced to provide more flexibility and cost savings. As Walter R., an Account and Merchandising Manager in the wholesale industry, suggests, It is also very easy to make a rep inactive if they are not working, which makes it possible for you not to have to pay for that month. Building on this, Repsly could introduce a prorated pricing system that allows for partial-month billing or a more dynamic user status management to help businesses save money during periods of fluctuating activity.

2. Customization Options for Forms and Features

Customers have expressed a desire for more tailored solutions within the Repsly platform. The ability to assign specific forms to specific employees, rather than having a one-size-fits-all approach, is a feature that users like Walter R. find lacking. Assigning specific forms to specific employees only is not possible. It would be nice to have a form that would speak to the needs of that employee instead of having a form that is accessible for everyone. Introducing customizable pricing tiers based on feature usage and form customization could provide a more personalized and cost-effective solution for businesses with diverse needs.

3. Enhanced Data Management and Export Options

Lawrence J., a UK Field Sales Manager in the Food & Beverages industry, points out some limitations in data management: Not all contact details are exported to the purchase orders, (No phone numbers or contact details) Client and products cannot be deleted once entered if mistakes are made. To address these concerns, Repsly could offer advanced data management features as part of its pricing model, allowing for more control over data export options and the ability to correct or delete entries. This would add value for users who require precise and flexible data handling capabilities.

By addressing these three areas of improvement—flexible pricing for inactive users, customization options for forms and features, and enhanced data management and export options—Repsly can further refine its pricing model to meet the evolving needs of its customers. Implementing these changes based on actual customer quotes will not only demonstrate a commitment to user satisfaction but also position Repsly as a platform that truly listens to and acts on customer feedback.

Subscribe to our Curly's Consulting newsletter

We publish insights on all things pricing strategy and monetization.
Contact Us