Enhancing Consensus' Pricing Model: Three Key Areas for Improvement Based on 2023 Customer Feedback

In the competitive landscape of demo automation software, Consensus has established itself as a leader, offering a platform that scales presales and enhances the buying experience. However, even the most successful products have room for improvement, and pricing models are often a critical area where adjustments can lead to increased customer satisfaction and market share. Based on customer reviews from 2023, here are the three biggest areas of improvement for Consensus' pricing model:

1. Transparency in Enhancement Dashboard and Pricing Adjustments

Customers appreciate the avenues for software enhancements that Consensus provides. However, as Melissa K., a Sales Solution Engineer, points out, I wish the enhancement dashboard included items that were not approved, or essentially denied so that I could more easily keep track of those as well. This feedback suggests a need for greater transparency in the enhancement process and associated costs. By providing a clear view of all enhancement requests, including those not approved, customers can better understand the value they are receiving for their investment and make more informed decisions about their future spending with Consensus.

2. Improved User Interface and Integration for Better Cost Management

The user interface and integration with tools like Outlook are areas where customers see room for improvement. A Verified User in Computer Software mentioned, User-interface and use of Outlook integration could be better. This feedback indicates that customers are looking for a more seamless experience that could potentially reduce the time and effort required to use the platform effectively. By refining the user interface and improving integration capabilities, Consensus can enhance the overall cost-effectiveness of the tool for its users, making it a more attractive option in terms of both time and financial investment.

3. Enhanced Pricing Flexibility for Different Sales Cycle Stages

Consensus has been praised for its ability to adapt to various stages of the sales cycle, including explaining pricing and terms. However, customers like the Verified User in Computer Software also suggest that The output is equal to the input into creating general content available for your users alongside personalized content. This feedback highlights the need for a pricing model that can accommodate the varying levels of content creation and customization required at different stages. By offering flexible pricing options that align with the specific needs of each sales cycle stage, Consensus can provide more value to its customers, ensuring they only pay for what they need when they need it.

In conclusion, by addressing these three areas of improvement—enhancing transparency in the enhancement dashboard, refining the user interface and integration, and offering flexible pricing options—Consensus can further solidify its position as a top choice for demo automation software while ensuring its pricing model meets the evolving needs of its customers.

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