Enhancing Cirrus Insight's Pricing Model: Three Key Areas for Improvement Based on Customer Feedback

Cirrus Insight has established itself as a valuable tool for sales teams, offering seamless integration with Salesforce and email platforms like Gmail and Outlook. However, even the most successful products have room for improvement, and pricing models are often a critical area where adjustments can lead to increased customer satisfaction and market competitiveness. Based on customer reviews from 2023, here are the three biggest areas of improvement for Cirrus Insight's pricing model:

1. Transparent and Competitive Pricing Structure

Customers have expressed concerns about the clarity and competitiveness of Cirrus Insight's pricing. One user stated, The pricing can be relatively high, which may be a drawback for smaller teams or individual users who are looking for a more budget-friendly solution. To address this, Cirrus Insight should consider revising their pricing tiers to ensure they are transparent and offer clear value at each level. Additionally, benchmarking against competitors and adjusting prices to remain competitive could help attract and retain a broader range of customers.

2. Flexible Plans for Diverse Business Sizes

A common theme among users is the need for pricing plans that cater to different business sizes. A small business user mentioned, I'm not sure about its pricing (I wasn't involved at that level), but it's good! This suggests that while the tool is appreciated, the pricing may not be well-understood or accessible for all company sizes. Cirrus Insight should introduce more flexible plans that can scale with the growth of a business, offering features and pricing that are tailored to small, mid-market, and enterprise-level organizations.

3. Enhanced Support and Training Included in Pricing

Several reviews highlighted issues with support and training, which can be a significant part of the perceived value of a software subscription. One user commented, Support is terrible and the help center is not well maintained enough for end-users to have basic training. To improve customer satisfaction, Cirrus Insight should consider including a certain level of support and training within their pricing model, ensuring that users can fully leverage the platform's capabilities without incurring additional costs.

By addressing these three areas of improvement, Cirrus Insight can enhance its pricing model to better meet the needs of its diverse customer base, ultimately leading to increased adoption and customer loyalty.

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