Customer Quote:

### Three Key Improvements to AdLib DSP's Pricing Model: Insights from Customer Feedback

AdLib DSP has been recognized for its user-friendly interface and global reach, offering a powerful programmatic platform that caters to a wide range of advertisers. However, even the most successful platforms can benefit from customer feedback to enhance their offerings. Based on reviews from 2023, here are the three biggest areas of improvement for AdLib DSP's pricing model, each supported by actual customer quotes.

#### 1. Introduce More Flexible Pricing for Emerging Formats

While AdLib DSP's pricing model is praised for its no-contract and no-minimum approach, customers like Cedric P. have noted the absence of certain advertising formats, such as Linear TV. To address this, AdLib DSP could consider expanding its pricing model to include emerging and in-demand formats.

The only downside I can think of relates to some formats that are not available yet such as Linear TV. - Cedric P., Small-Business

Recommendation:

AdLib DSP should explore flexible pricing packages that accommodate the inclusion of new and popular formats, ensuring that advertisers have access to a comprehensive suite of options without feeling limited by the platform's current offerings.

#### 2. Enhance Predictive Features within the Pricing Structure

Gautham Gauruv M. acknowledges the platform's strong campaign performance and detailed reporting but mentions that some features are being built out and prediction is limited. This feedback suggests that there is room for improvement in the platform's predictive capabilities.

Customer Quote:

Very little to dislike - some features are being built out and prediction is limited but, for the price, it's hard to beat the AdLib offer. - Gautham Gauruv M., Founder & CEO

Recommendation:

Incorporating advanced predictive analytics into the pricing model could be a game-changer for AdLib DSP. Offering tiered pricing based on the level of predictive insights required by the advertiser could cater to both small businesses and larger enterprises looking for deeper campaign forecasting.

#### 3. Address the Need for SMB-Friendly Pricing with More Granularity

While AdLib DSP is commended for its SMB-friendly pricing, there is an opportunity to refine this further. As Gautham Gauruv M. suggests, the platform is already a strong contender for independent programmatic trading desks and small businesses.

Customer Quote:

AdLib is one of the best ways for independent programmatic trading desks to get up and running with all the capability they need with all the service-levels the big agencies are used to. - Gautham Gauruv M., Founder & CEO

Recommendation:

To truly stand out, AdLib DSP could introduce more granular pricing options that cater to the diverse needs of small to medium-sized businesses. This could include scaled pricing based on usage, campaign size, or specific features utilized, allowing SMBs to pay for exactly what they need without overspending.

By addressing these three areas of improvement, AdLib DSP can further refine its pricing model to meet the evolving needs of its customers. Implementing these changes based on direct customer feedback will not only enhance the user experience but also solidify AdLib DSP's position as a leading programmatic advertising platform that listens to and grows with its user base.

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